Core Competencies

Innovation & Value Creation

Contact person

Veronika Hornung-Prähauser
T: +43/662/2288-405 |

Innovation & Value Creation

Value Creation: Added Value Through Innovation

Data-driven innovations are changing the economy and society. They help solve problems, increase efficiency and develop new products and services. The Internet of Things, low-cost sensor technology, the generation of “digital natives” and a sustainable lifestyle are important drivers of innovation. We use effective methods to examine operational success factors, added value and strategies for IoT-based innovations for companies in different market segments. We support companies in the analysis of innovation potential and the selection, implementation and evaluation of innovative projects and business models.

Technologies & Methods:

  • Potential analyzes and methodical support for innovation projects
  • Data-based product and service innovations
  • Network and platform based business models

Our services

Success Storys

Visitor management in tourism in Salzburg

Data-based visitor flow analyses are the basis for smart steering measures in tourism. Salzburg Research is creating a system for the automatic monitoring of movement flows in Salzburg’s Old Town and is developing, simulating and evaluating incentive systems for targeted visitor guidance measures.


Digital Idea Management for Urban Tourism Mobility

The solutions to a problem do not always lie within one organization, but they do exist. Salzburg Research answered key questions for a tourism organization about the balance between guests and locals using open innovation.


Our customers

  • Zurück
  • Weiter

Reference projects

  • Zurück
  • Weiter


Publications from this core competency


TEAM Innovation & Value Creation

  • Zurück
  • Weiter

JOBS Innovation & Value Creation

How to find us
Salzburg Research Forschungsgesellschaft
Jakob Haringer Straße 5/3
5020 Salzburg, Austria