AI for museums and cultural institutions

Digitization does not stop at culture! At the beginning of June, Salzburg Research with the European Digital Innovation Hubs (EDIH) “Crowd in Motion” was part of a workshop during which Salzburg’s museums and cultural enterprises were trained in Artificial Intelligence (AI).

The workshop “AI in museums and cultural institutions” focused on the possible application cases of Artificial Intelligence in this sphere. According to the European Commission, these are the top three areas for the use of AI in museums and cultural institutions:

  • Visitor experience & marketing
  • Archiving, cataloging & restoration
  • Data analysis & management

In groups, the participants identified possible cases for AI applications. The actors checked their own value chain for AI suitability and came up with over 40 ideas for the use of AI that related to different aspects of museums and cultural enterprises. The application cases were then prioritized and worked out in more detail:

  1. Personalized knowledge transfer
  2. Individualize artist information
  3. Internal organization/booking systems
  4. Digitization/archiving of collections

These ideas show that AI offers a variety of opportunities in museums and cultural institutions to improve the visitor experience, increase efficiency and facilitate administration.

There were 30 participants from the following Salzburg museums and cultural institutions: Salzburger Museen und Kulturbetrieben: Salzburg Museum, Salzburger Freilichtmuseum, Museum der Moderne Salzburg, Salzburger Marionettentheater, DomQuartier Salzburg, Internationale Stiftung Mozarteum, Burg Mauterndorf, Salzburger Landeskulturbeirat. Also represented from the extended cultural ecosystem were: Kultur-Ökosystem waren vertreten: Paris Lodron Universität Salzburg, Fachhochschule Salzburg, Salzburg Research, Universität Mozarteum und das Bundesministerium für Kunst, Kultur, öffentlichen Dienst und Sport (BMKÖS). Many thanks to all participants for their dedicated work!

This event was a collaboration between the Digitization Initiative for Salzburg State Museums and was organized as part of the European Digital Innovation Hub (EDIH) “Crowd in Motion” by Deloitte.
A big thank you to the Salzburger Festspiele for the wonderful location!

Photos: (c) Innovation Salzburg/Benedikt Schemmer

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