Value Creation: Added Value Through Innovation
Data-driven innovations are changing the economy and society. They help solve problems, increase efficiency and develop new products and services. The Internet of Things, low-cost sensor technology, the generation of “digital natives” and a sustainable lifestyle are important drivers of innovation. We use effective methods to examine operational success factors, added value and strategies for IoT-based innovations for companies in different market segments. We support companies in the analysis of innovation potential and the selection, implementation and evaluation of innovative projects and business models.
Technologies & Methods:
Data-based visitor flow analyses are the basis for smart steering measures in tourism. Salzburg Research is creating a system for the automatic monitoring of movement flows in Salzburg’s Old Town and is developing, simulating and evaluating incentive systems for targeted visitor guidance measures.
The solutions to a problem do not always lie within one organization, but they do exist. Salzburg Research answered key questions for a tourism organization about the balance between guests and locals using open innovation.