Core Competencies

Innovation & Value Creation
ILAB
 

Innovation & Value Creation

Value Creation: Added Value Through Innovation

Data-driven innovations are changing the economy and society. They help solve problems, increase efficiency and develop new products and services. The Internet of Things, low-cost sensor technology, the generation of “digital natives” and a sustainable lifestyle are important drivers of innovation. We use effective methods to examine operational success factors, added value and strategies for IoT-based innovations for companies in different market segments. We support companies in the analysis of innovation potential and the selection, implementation and evaluation of innovative projects and business models.

Technologies & Methods:

  • Potential analyzes and methodical support for innovation projects
  • Data-based product and service innovations
  • Network and platform based business models

Contact person

VERONIKA HORNUNG-PRäHAUSER
T: +43/662/2288-405 |


Success Storys


Visitor management in tourism

Data-based visitor flow analyses are the basis for smart steering measures in tourism. Salzburg Research is creating a system for the automatic monitoring of movement flows in Salzburg’s Old Town and is developing, simulating and evaluating incentive systems for targeted visitor guidance measures.

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Digital Idea Management for Urban Tourism Mobility

The solutions to a problem do not always lie within one organization, but they do exist. Salzburg Research answered key questions for a tourism organization about the balance between guests and locals using open innovation.

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Our services


Reference projects


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TEAM Innovation & Value Creation


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Kontakt
Salzburg Research Forschungsgesellschaft
Jakob Haringer Straße 5/3
5020 Salzburg, Austria