Impulse evening: Knowledge, attitude and activities for digital transformation in Austrian companies


Digital transformation has potentially far-reaching effects in the medium and long term. In the German-speaking world, it is often described as a “fourth industrial revolution” (“Industrie 4.0”). Head of Studies Dr. Markus Lassnig of Salzburg Research and Michael Stummer, Senior Manager at Syngroup, the largest Austrian industrial consultant, present the results of the latest study “Industry 4.0 in Austria – Digital Transformation through Industry 4.0 and New Business Models in Austrian Companies” on behalf of the BMVIT. The study is based on detailed interviews with 68 managers and thus draws a current picture of the various perspectives of the local economy on the subject of industry 4.0. What are the specific activities of the companies? What impact does digital transformation have on business models? What are the greatest barriers and challenges? What kind of conditions do you need to be successful in digital change? All these are questions that Markus Lassnig and Michael Stummer will discuss with you on Wednesday, June 7th.

Impulse evening
“Industry 4.0 – Knowledge, attitude and activities for digital transformation in Austrian companies”
Wednesday, 7 June 2017, 6 pm – 9 pm
Plenos Agentur für Kommunikation GmbH
Paracelsusstraße 4, 5020 Salzburg


  • Markus Lassnig, Salzburg Research Forschungsgesellschaft mbH
  • Michael Stummer, Syngroup Management Consulting GmbH

Participation is free.

The number of participants is limited. Please ask for secure registration at or +43 662 620242 16.

Markus Lassnig

Contact person

Salzburg Research Forschungsgesellschaft mbH
T: +43/662/2288-302 | | LinkedIn
How to find us
Salzburg Research Forschungsgesellschaft
Jakob Haringer Straße 5/3
5020 Salzburg, Austria