Digitization: Where Does the Middle Class Stand?


The SME4.0 project (Interreg Bavaria-Austria 2014-2020) invites representatives of small and medium-sized manufacturing companies to a free qualification workshop during the Salzburg Innovation Conference 2019.

Thursday, November 21, 2019, 3 pm to 6.30 pm
Solitaire of the University Mozarteum
Mirabellplatz 1, 5020 Salzburg
Participation free, registration required

Digitization: Where Does the Middle Class Stand?

While awareness of digitization has increased among SMEs, many companies do not consider themselves mature enough to meet the challenges they face. This is also shown by the last Austrian Business Check of the KSV: 68% of companies currently have no digital agenda anchored and do not plan to do so. And although 84% already recognize that the digital transformation is changing their own market: the competition is always faster, customer expectations have changed and new sales and distribution channels have opened. Asked about their biggest weakness, companies call the digitalization of products, processes and services, followed by inadequate processes and structures and the lack of new business opportunities.

To question and digitize processes, to use further channels and to develop (further) business models should therefore be tackled better today than tomorrow. In support of this, entrepreneurs and researchers at the Innovation Conference will use best-practice examples to show how SMEs can use and implement digitization for themselves. The spectrum ranges from production to structure, organization and business models.

The event is free. Please register here online.

The program can be found on the German event page.

How to find us
Salzburg Research Forschungsgesellschaft
Jakob Haringer Straße 5/3
5020 Salzburg, Austria