Salzburg’s Multimedia Know-How Puts Cultural Heritage in the Limelight


Today’s visitors expect increasingly sophisticated experiences. The bar is also high for castles, palaces and residences. They should keep up with the classic top spots such as Alhambra, Uffizi, Louvre and Gugenheim. Salzburg Research uses money from the Interreg program to develop cultural tourism offers with a digital wow factor. The state of Salzburg acts as a hub.

VISIT Projekt Virtuelles Museum Aussichtsturm

The Project ViSIT makes the cross-border cultural unity of the Inn-Salzach-Danube region tangible for a broad audience of regional and international tourism. Castle complexes such as the Veste Oberhaus in Passau or the Kufstein Fortress, which bear witness to a shared history, are filled with virtual life in an innovative way for visitors. In this way new audiences can be reached.

Digitally Presenting Cultural Assets in a New Way

A virtual installation has already been implemented in the Passau Oberhausmuseum and is related to the new interior design of the tower. “By working with scientific partners from the cultural sciences and IT, digital infrastructure is created for the presentation of innovative cultural assets. This is particularly important in times of the Corona, where freedom of travel can be restricted”, says Salzburg Research Project Manager Markus Lassnig.

15 Million Euros in EU Funding for 70 Projects

The threads of such Interreg programs come together at the regional development and EU regional policy department in the state’s economic department, impulses for cooperation projects are given and Salzburg project partners are advised. “Salzburg project sponsors also clearly benefit from the cross-border and transnational cooperation in the Interreg funding programs. In the 2014-2020 funding period, which is now ending, around 15 million euros flowed from Brussels to Salzburg. Numerous Salzburg institutions have been able to implement more than 70 projects with the use of EU money and establish valuable collaborations with European partners, for example in the areas of innovation, digitization, health and tourism”, says Head of Unit Christina Bauer.

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German source: Landeskorrespondenz
Featured images © pedagrafie

Contact person

Markus Lassnig
T: +43/662/2288-302,
Salzburg Research Forschungsgesellschaft mbH
Jakob Haringer Straße 5/3, A-5020 Salzburg