Digital Behavioural Interventions for Sustainable Mobility: A Review of Behaviour Change Techniques in Mobile Apps
Luger-Bazinger, Claudia; Geser, Guntram; Veronika Hornung-Prähauser (2023): Digital Behavioural Interventions for Sustainable Mobility: A Review of Behaviour Change Techniques in Mobile Apps In: Behavioural Economics Guide 2023
There is an urgent need for city administrations and other stakeholders to promote sustainable mobility choices, such as bicycling or public transport, to reduce the negative effects of individual car use. In order to promote sustainable mobility behaviour, digital behaviour change interventions using mobile apps have been suggested as a promising means in this regard. This paper presents a review of 26 urban mobility apps with a focus on the most commonly implemented behaviour change techniques. We conclude that the design of digital interventions could be improved by grounding them firmly in a model of behaviour change. We suggest applying the COM-B model and related behaviour change technique taxonomy in the field of mobility, and we provide examples of how interventions could be designed from this more holistic perspective.