DyMoN Webinar: Digitally-enabled behaviour change for sustainable mobility
Dezember 7th 2023, 02:00-03:00 p.m.
Online via Zoom
When it comes to promoting sustainable mobility, local decision-makers (e.g. city representatives, transport planners and providers) have the choice between two options: “Hard measures”, like introducing new policies, infrastructure and bans, on their own are not always effective and cannot be implemented in every situation. Therefore, “soft measures”, behavioural interventions or “nudges” that operate without restrictions or bans, have risen to prominence as a viable complement to policy measures and to support mobility infrastructure usage.
In this webinar, we are talking about soft measures in the form of digital tools that can help in changing mobility behaviour, like smartphone apps. You surely have encountered this concept before – are you wearing a smartwatch right now or do you have a smartphone app that helps you with physical activity? Then you have a first understanding of digitally enabled behaviour change! We can transfer this idea to mobility. For this, we are talking about models of behaviour change that help us in a deeper understanding of human behaviour and how behavioural interventions and nudges can be built on them. Further, we show how digital tools can help in shaping mobility behaviour and discuss best practice examples.
Participation is free of charge. Registration required:
DyMoN Webinar Series
DyMoN webinars for an interdisciplinary view on motivating sustainable urban mobility
Sustainable mobility matters and can have a big impact: 70% of the EU population live in cities today, and this is projected to reach almost 84% in 2050. 50 billion passengers were carried by buses, trams and metros in EU cities in 2018, saving 100 million car trips every day. 6 out of 10 people aged over 15 never or hardly ever are physically active (source of statistics), with implication for overall public health costs. Active modes, such as walking and cycling contribute not only to climate protection, but also to health preservation.
Within the project “Dynamic Mobility Nudge” (DyMoN), we bring together researchers and practitioners from different disciplines to support people in making sustainable choices when it comes to urban mobility.
Join us during upcoming webinars for an interdisciplinary view on motivating sustainable urban mobility. This webinar series will be accompanied by the handbook “Digital nudging for sustainable mobility” (free download upon publication in November 2023):
- Webinar 1 (16/11/2023): An interdisciplinary view on sustainable urban mobility behaviour
- Webinar 2 (07/12/2023): Digitally-enabled behaviour change for sustainable mobility
- Webinar 3 (11/01/2024): Using data to support sustainable mobility behaviour
- Webinar 4 (01/02/2024): Learnings and recommendations for sustainable mobility from the Dynamic Mobility Nudge proj