The Future of Skiing

The skiing sector is in permanent change. More than in other branches of trade, trends and innovative products play a decisive role. Salzburg Research designed trend-setting visions for a renowned ski manufacturer.

Especially in the leisure industry continued innovation is essential for sustainable competitiveness – and should therefore not be left to chance. Salzburg Research’s approach to gain eradicative ideas is called „Radicality“. That means ideas in the product and service sector with a high degree of innovation, which create new markets or change existing markets. This approach takes into account that lots of business companies – because of increased efforts of effectiveness – rather optimise existing products than develop new ones. The “radicality” arises out of  a unbiased interdisciplinary view beyond the obvious – because innovation often sprouts between different branches – e.g. the gaming and sports goods industry or between the health and the leisure branch.

Salzburg Research offers its know-how to identify innovation potentials and focus innovation activities. Customer needs are quantified with scientific methods of analysis and innovation prospects conveyed.

Interested? Talk to us!

How to find us
Salzburg Research Forschungsgesellschaft
Jakob Haringer Straße 5/3
5020 Salzburg, Austria