Emergence of New Ecosystems for Innovative e-Mobility Services: Exploring Business Model Patterns for Vehicle-to-Grid Technology
Michael Thelen, Veronika Hornung-Prähauser, Markus Lassnig, Guntram Pressmair (2023): Emergence of New Ecosystems for Innovative e-Mobility Services: Exploring Business Model Patterns for Vehicle-to-Grid Technology In: R&D Management Conference, Seville.
Globally, electric vehicle (EV) penetration is steadily on the rise. In order to overcome electricity bottlenecks caused by EVs‘ heightened electricity demand, new charging innovations are necessary to properly coordinate electricity procurement. Vehicle-to-grid charging innovations as an enabling technology have been introduced as a solution to fill this void; however, their specific corresponding business models remain uncertain due to its corresponding ecosystem complexities. This paper aims answer the question of how the use of business model patterns can be extended to vehicle-to-grid use cases to enable digital business model innovation in vehicle-grid integration. By identifying business model patterns from conceptional use cases of vehicle-to-grid services, the mechanisms behind such interactions can be uncovered. Our study results suggest that by leveraging digital business model patterns to the context of the vehicle-to-grid market, novel business model innovations have the potential to be deliberated upon and developed. Ultimately, this method can serve an exploratory purpose when investigating digitally enabled market models to overcome vehicle-to-grid ecosystem complexities, and thereby ensure its successful implementation.