Revolutionizing trails: Future trends on AI in biking


The recent advancements in artificial intelligence (AI) have ushered in a transformative era across various industries, and the biking industry is no exception. Join this workshop and discover the dynamic interplay between AI developments and the biking industry! Get insights into the potential disruptions and opportunities that small and medium enterprises (SMEs) in this industry may encounter. After the talk, voice your views with like-minded participants.

This webinar takes place on behalf of the European Digital Innovation Hub (EDIH) Crowd-in-Motion, which aims to provide customized consulting services to European public administrations, start-ups and SMEs to foster their journey towards digitization – particularly in the realms of mobility, tourism and alpine sports. In doing so, EDIH Crowd-in-Motion aims to be a one-stop shop to unleash these entities’ digital potential, with free-of-charge services to micro, small and medium-sized businesses.
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January 25, 2024, 11:00-12:15
Language: English
Location: online, via Zoom (registration required)


  • 11:00 | Welcome and event objectives
    Michael Thelen, Salzburg Research
  • 11:05 | Trend brief: AI’s advancement in the biking industry
    Michael Thelen, Salzburg Research
  • 11:15 | Target groups in biking based on market research insights
    Stephan Grapentin, Mountainbike Tourismus Forum
  • 11:20 | Digital product and service development of cargo bikes
    Philip James Douglas, SwissFleet Services
  • 11:35 | Innovative data gathering and analysis using a smart e-bike
    Hannah Wies, Salzburg Research
  • 11:50 | Q&A and joint discussion on the challenges and opportunities presented by AI in the biking industry

Michael Thelen

Contact person

Salzburg Research Forschungsgesellschaft mbH
T: +43/662/2288-308 | | LinkedIn
How to find us
Salzburg Research Forschungsgesellschaft
Jakob Haringer Straße 5/3
5020 Salzburg, Austria