Digital Transformation: Research and Practice


The Digital Transfer Center (DTZ) bundles the research competences of FH Salzburg and Salzburg Research in the field of digitization and makes this know-how available to companies. Especially SMEs receive access to the current state of research in the DTZ. Focal points are four current challenges of digitization:

  • Digital Twins
  • Smart Logistics & Mobility
  • Collaborative Production
  • Digital Business Models & Smart Services

The DTZ presented four lectures on these four topics in an extremely exciting constellation: the perspective of research combined with concrete experiences of companies.

Slides for the lectures can be found on the DTZ website.

The welcome words came from “Vizerektor für Forschung” of Salzburg University of Applied Sciences Roald Steiner and Walter Haas from ITG Salzburg – innovation service for Salzburg. Veit Kohnhauser, head of the DTZ, showed previous activities in the DTZ and how companies can work together with the DTZ.

Digital Business Model Innovation – Why Now?

In this lecture, the participants of Markus Lassnig (Salzburg Research) learned more about the risks and side effects of the digital transformation. And at the same time, the answer to why you should work on your business model right now. But where there is plenty of shade, there is also a lot of light! Digitalisation also offers many opportunities and potential. Hagleitner Hygiene International GmbH has used these in an impressive manner, as Christian Aigner demonstrated.

Smart Logistics – Process Mining

Recognizing, monitoring and improving existing processes: SOLL and IST are not necessarily identical in corporate processes. Alexander Zeisler (Salzburg University of Applied Sciences) showed the necessary prerequisites for process mining, especially from the point of view of an SME. Alexander Niklas showed first experiences from the point of view of the Dräxlmaier Group, a global company.

Collaborative Robotics

Some things humans can do better, other things a robot can do better. So it seems likely that the two work together and complement each other perfectly. But it’s not quite that easy – since the protection of employees and the accident prevention have a say in it. Regina Schönherr (FH Salzburg) showed new challenges when humans and robots work together without separating guards. Hans Peter Brunauer (Mayer & Co fittings) presented a manual workstation with a collaborative robot developed in collaboration with FH Salzburg. The lecture made it clear that such a partial automation is important and also correct for the employees.

Do You Already Have A Digital Twin?

Twinning is trendy: Georg Güntner (Salzburg Research) provided information on digital twins and their benefits in asset management at different stages of the asset lifecycle. Your digital twin relies on smart sensors. That’s why Dorly Holzer-Harringer showed sensors from Almendo Technologies, in which the KISS principle comes into its own. Attention Word Game: “Twinning” is “winning” – let’s work out together how to make “Digital Twins” a win for you and your company!

The event ended with guided tours of the laboratories and leisurely networking at the buffet. In the laboratories the experts of the DTZ and their project partners answered the questions: Armin Niedermüller (Salzburg Research), Christian Aigner (Hagleitner), Alexander Niklas (Dräxlmaier Group), Maximilian Schirl, Alexander Zeisler, Michael Huber, Georg Schäfer (all FH Salzburg).


Contact person

Salzburg Research Forschungsgesellschaft mbH
T: +43/662/2288-401 |
How to find us
Salzburg Research Forschungsgesellschaft
Jakob Haringer Straße 5/3
5020 Salzburg, Austria