INNO-Grips – Disruptive Innovations in Tourism

On behalf of the European Commission, INNO-GRIPS supports evidence-based innovation policy by enhancing the understanding of key barriers to product and service innovation in companies. In this context, Salzburg Research analyses disruptive innovations in the tourism industry.

On behalf of the European Commission, INNO-GRIPS supports evidence-based innovation policy by enhancing the understanding of key barriers to product and service innovation in companies. An important aspect of such barriers is the socio-economic environment. INNO-GRIPS also enhances the understanding of the effectiveness of existing policies that seek to reduce such barriers and to stimulate innovation drivers.

In this context, Salzburg Research analyses disruptive innovations in the tourism industry. An innovation is considered to be ‘disruptive’ if it has a significant impact on a market and on the economic activity of firms in that market, up to the point that new markets are created while existing markets or products may be rendered obsolete.

In the tourism industry, many innovations have been initiated from companies outside the sector, e.g. from enterprises in information and communication technology or the health sector. Similar to other service sectors, incremental innovations are dominating. These may also strongly influence the competitiveness of tourism companies, but they do not lead to such radical changes as disruptive innovations do.

Markus Lassnig presented first results of the analysis by Salzburg Research at the INNO-Grips workshop in Brussels on 24th January 2012. The whole study will be published at the INNO-Grips project website.

On behalf of the European Commission, empirica GmbH from Bonn coordinates the project INNO-Grips.