eT-Fitness – eTourism Fitness For Upper Bavaria and Salzburg

Online marketing and electronic communication solutions for tourism regions

Current developments in the travel industry show that online marketing and electronic communication solutions have become indispensible tools for winning new guests.

The successful positioning of entire destinations, the perception of touristic service providers and offers and last but not least the number of bookings are often largely influenced by the internet (eTourism).

Salzburg Research contributes to the regional INTERREG IVA project eTourism Fitness with its expertise as a web and tourism expert and with an annual innovation workshop.