Some Critical Remarks on Dynamic Packaging from the Perspective of SMEs and Small Tourism Destinations.
Mark Markus, Markus Lassnig (2008): Some Critical Remarks on Dynamic Packaging from the Perspective of SMEs and Small Tourism Destinations. In: Sigala, M. / Mich, L. / Murphy, J. (eds.) Information and Communication Technologies in Tourism 2007. Wien / New York: Springer Computer Science
This paper builds on findings from the ERDF-funded study on Dynamic Packaging 2006 and from e-Business W@tch 2006, a study commissioned on behalf of the European Commission and complements these results with more recent data and analysis. Its basic intention is to critically analyse the notion of Dynamic Packaging (DP) from the perspective of SMEs and small tourism destinations. From their perspective, most DP promises do not withstand a critical investigation. DP benefits do exist, but in order to exploit these potentials enormous organisational and technological challenges must be taken.