Prospects of Technology-Enhanced Social Media Analysis for Open Innovation in the Leisure Industries

Markus Lassnig (2016): Prospects of Technology-Enhanced Social Media Analysis for Open Innovation in the Leisure Industries In: Egger, Roman, Gula, Igor, Walcher, Dominik (Eds.). Open Tourism. Prospects of Technology-Enhanced Social Media Analysis for Open Innovation in the Leisure Industries. Springer Verlag. ISBN 978-3-642-54089-9

Markus Lassnig und Kollegen publizierten in der neuen Springer-Verlag-Reihe „Tourism on the Verge“ über technologieunterstützte Social Media Analyse zum Zwecke von Open Innovation in der Freizeitwirtschaft. Kernthema sind die Herausforderungen dieses interdisziplinären Innovationskonzeptes mit Nutzung von Online Communitys. Der Beitrag ist Teil des soeben erschienenen Buches „Open Tourism – Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry“, herausgegeben von Wissenschaftern von FH Salzburg und Modul Universität Wien.

About this book:

This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.

First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

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