Historic Towns and Cultural Tourism in the Experience Economy – Concepts and requirements.
Guntram Geser (2007): Historic Towns and Cultural Tourism in the Experience Economy – Concepts and requirements. Hist.Urban Project. Salzburg Research, Austria, May 2007
The Hist.Urban project aims to strengthen the capacity of small and medium-size historic towns in making effective use of their built cultural heritage within an integrated and sustainable urban development. One important area of such a development is cultural tourism. Salzburg Research has carried out a study on development potentials and feasible strategies of historic towns on a market that is characterised by a high competition among tourism and leisure providers.