Best practices catalogue of behaviour change techniques to encourage sustainable consumer delivery choices.
Michael Thelen, Dorina Tosaki, David Leistner (2026): Best practices catalogue of behaviour change techniques to encourage sustainable consumer delivery choices.
The purpose of this supplemental report is to provide a comprehensive compilation of best practices in behaviour change techniques (BCTs) for promoting sustainable logistics solutions. By exploring both practical applications and experimental research, the document aims to support the SuCoLo project’s overarching objective of fostering environmentally conscious consumer behaviour in the context of e-commerce logistics and developing novel BCTs to extend work already done in this area. The catalogue serves as a resource for identifying and implementing effective BCTs that encourage consumers to choose sustainable delivery options, such as cargo bike deliveries, slow delivery modes, and other eco-friendly alternatives. Additionally, this document offers insights into how these strategies were adapted and scaled across various industries and consumer demographics. Through detailed case studies, lessons learned, and actionable recommendations, the catalogue underscores the role of behaviour change techniques in driving sustainable logistics practices and achieving broader environmental goals.
This document precedes the SuCoLo’s Behaviour Change Guidebook for Sustainable Logistics Choices to extend the prior meta-analysis found in the project’s publication of reviewed behaviour change techniques for sustainable logistics. The objective is to explore a greater number of practical examples of how such BCTs that motivate and incentivize sustainable consumer delivery choices have already taken shape on actual online shopping environments.
