{"version":"1.0","provider_name":"Salzburg Research Forschungsgesellschaft","provider_url":"https:\/\/www.salzburgresearch.at\/en\/","author_name":"Karyna Mikhnich","author_url":"https:\/\/www.salzburgresearch.at\/en\/author\/karyna-mikhnich\/","title":"Human-Centered Design &amp; Innovation Methods - Salzburg Research Forschungsgesellschaft","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IIZpufhWFC\"><a href=\"https:\/\/www.salzburgresearch.at\/en\/tools-methods\/human-centered-design-innovation-methods\/\">Human-Centered Design &amp; Innovation Methods<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salzburgresearch.at\/en\/tools-methods\/human-centered-design-innovation-methods\/embed\/#?secret=IIZpufhWFC\" width=\"600\" height=\"338\" title=\"&#8220;Human-Centered Design &amp; Innovation Methods&#8221; &#8212; Salzburg Research Forschungsgesellschaft\" data-secret=\"IIZpufhWFC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.salzburgresearch.at\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.salzburgresearch.at\/wp-content\/uploads\/2025\/11\/Grafik_Design_Thinking_ohne.png","thumbnail_width":1000,"thumbnail_height":600,"description":"People at the heart of innovation: Technological innovation only creates real added value when it serves people. Our human-centred design (HCD) approach ensures that digital solutions are useful, usable and meaningful. Within our Innovation &amp; Value Creation team, we explore how humans interact with technology and design solutions that fit their needs, goals and contexts. Our approach We follow a structured and evidence-based process inspired by the Double Diamond model: Discover &#8211; Understand people and their environment\u2192 Interviews, observations, and data insights reveal real needs and challenges. Define &#8211; Focus on what matters\u2192 We turn insights into clear problem statements and innovation goals. Develop &#8211; Co-create and prototype\u2192 Together with users, we ideate, build, and test solutions iteratively. Deliver &#8211; Evaluate and refine\u2192 Usability tests and field trials ensure that solutions create measurable impact. Our methods We use a combination of qualitative and quantitative approaches to understand user needs, design experiences and test solutions: Our [&hellip;]"}