{"version":"1.0","provider_name":"Salzburg Research Forschungsgesellschaft","provider_url":"https:\/\/www.salzburgresearch.at\/en\/","author_name":"Birgit Strohmeier","author_url":"https:\/\/www.salzburgresearch.at\/en\/author\/birgit\/","title":"Accuracy Matters: Dick Marsh Award - Salzburg Research Forschungsgesellschaft","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"J3neuLocjL\"><a href=\"https:\/\/www.salzburgresearch.at\/en\/2023\/accuracy-matters-dick-marsh-award\/\">Accuracy Matters: Dick Marsh Award<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salzburgresearch.at\/en\/2023\/accuracy-matters-dick-marsh-award\/embed\/#?secret=J3neuLocjL\" width=\"600\" height=\"338\" title=\"&#8220;Accuracy Matters: Dick Marsh Award&#8221; &#8212; Salzburg Research Forschungsgesellschaft\" data-secret=\"J3neuLocjL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.salzburgresearch.at\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.salzburgresearch.at\/wp-content\/uploads\/2023\/12\/Dick-Marsh-Award_web.jpg","thumbnail_width":1000,"thumbnail_height":600,"description":"Elisabeth H\u00e4usler and Wolfgang Kremser (Salzburg Research) and Franz Huber (Private University Schloss Seeburg) were honoured with the Dick Marsh Award at the ISPIM Connects Salzburg innovation conference. According to the jury, the paper &#8220;Accuracy matters: overcoming challenges in IoT New Product Development through a Data-Value Chain lens&#8221; best demonstrates the impact of innovation management. Accuracy matters: Abstract of the winning paper Driven by the Internet of Things (IoT), the development of digital-physical products has gained importance in new product development (NPD). Especially for smart products such as wearables, innovation managers need to ensure that the product\u2019s rigor corresponds with the company\u2019s strategy. A key challenge is therefore to ensure appropriate validity and relevance of the collected sensor data in line with the intended use case and the value derived from this data. To address this issue, this paper explores IoT NPD through five case studies from the sports, fitness and health sectors, each at [&hellip;]"}