Salzburg Research supports companies and organisations in the digital transformation by means of innovation studies and scientifically tested, effective methods and tools. The focus lies on the uncertain and risky early phase of innovation management (ideation, prototyping and early market entry). We systematically observe external drivers of innovation, identify real customer needs and innovation potentials or analyse innovation strategies and networks. We search for best practices and evaluate concepts for product, service and process innovations. Together with you and the “crowd” we explore how to exploit new digital technologies and competences.

Technologies & methods: Innovation foresight, roadmapping & scenario building, Open (digital) innovation and change methods, tools & processes, Business model innovation methods, Online-surveys, case studies and trend analyses, Benchmarking and policy evaluation, Novel innovation and change management methods & skills