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Data-based visitor flow analyses are the basis for smart steering measures in tourism. Salzburg Research is creating a system for the automatic monitoring of movement flows in Salzburg’s Old Town and is developing, simulating and evaluating incentive systems for targeted visitor guidance measures.
Carrying out unobserved surveys is an important prerequisite for the user-centered development of innovations. In order to be able to carry out reliable individual investigations in the field, Salzburg Research developed a “Mobile Diary” software framework with partners.