Siegfried Reich

3. Salzburger Medientag

October 17th, 2006

Partners from the “Plattform Digitales Salzburg” organised the 3rd Salzburg Media Day (one day in advance to the Munich Media Days).

We had an exciting programm, reporting from the 2nd field trial with DVB-C (“C” for cable”); workshops in the afternoon. See http://www.medientag-salzburg.at/ for further details.

I organised the workshop on “User-generated content”. Panelists were

• Manfred Perterer, Salzburger Nachrichten on “Citizen Journalism”
• Gerhard Faltner, Telekom Austria AG on “User generated content, Buntes Fernsehen”
• Solveig Grothe, on the “Readers’ Edition” of Netzeitung.de
• Edgar Zwischenbrugger, Head of Innovation, mediamid digital services GmbH on “collaborative medie archives”
• Georg Güntner, Salzburg NewMediaLab on “interactive TV-Services for sport events”

My personal summary:

• Users do want to contribute (think of the 80.000 new blogs starting every day, the many initiatives to post photos, etc.).
• However, the demands on quality of content is paramount. Therefore, contents need to be verified.
• There are limitations to good content (therefore, see above).
• The situation on digital rights is complex, both from a legal as well as from a technical perspective.
• From a business model perspective, I found the following answers. CRM/customer binding as one argument; extended use and thus selling of broadband connectivity as another one; Information on the users’ desires/preferences as the third argument (which, IMHO counts in particular for the $1.65Bn google paid for youtube.com last week, see e.g. http://www.theinquirer.net/default.aspx?article=34961 …).

Entry Filed under: Event,Technology