Siegfried Reich

eBusiness Workshop at SRFG

October 4th, 2006

Salzburg Research organised a workshop on e-business and SMEs. Mag. Peter Harlander representated the group “Consultants and IT” of Salzburg’s chamber of commerce.

The keynote was given by Hannes Selhofer, senior consultant from Empirica in Bonn. He presented the European e-business W@atch study and finally, showed three hypothesis

1. The scepticism towards e-business is gone. There is a renaissance of the term “e-business”
2. e-business is not a key- but a base-technology
3. there has been a paradigm shift: in earlier days cost-cutting has been dominant, nowadays it is more issues of customer-relationship management that are addressed.

Veronika Hornung-Prähauser talked about e-business and change management; Thomas Peruzzi talked about open source and SMEs.

Further information can be obtained from http://info.ebusiness-impulswerkstatt.at/.

Entry Filed under: Event,Innovation,Method,Technology