Online marketing and electronic communication solutions for tourism regions More information
Information and communication technologies and technological innovations have become an indispensible part of the tourism industry. Mobile and web-based services offer travelers the chance to access information on current offers, events and geographic facts on their holiday destination via the internet or smartphones. With the digitalization of the entire tourism value chain from bookings to on-site orientation, this industry offers great potential for optimization.
Online marketing and electronic communication solutions for tourism regions More information
With the BarrierefreiheitsChecks accessibility test, tourism providers can find out in a mere five minutes whether their facility is handicapped accessible and what further opportunities and potentials accessible tourism offers for them. In addition, we developed a certification system for the accessibility of accommodation providers. More information
Lead users and workshops helped identify the individual problems and needs of people with disabilities in the field of skiing. For innovation reports from the workshops and compact case studies please visit the platform www.active4all.eu. More information
The sporting goods industry often doesn’t gather client and user feedback in a systematic way. Through structuring and electronic processing of the gathered data, this project tries to bridge that gap. The results obtained from this process can be used for future strategic decisions in the field of product development. More information
In what ways can users join the innovation process in the tourism, sports and leisure industry? To answer this question, we identified and assessed different concepts, methods and applications. In addition, we are monitoring and assessing online communities to identify trends and product ideas in the sports industry. More information
Together with the tourism association Hallein und other regional partners Salzburg Research develops a mobile, interactive experiences trail from the city of Hallein up to the Dürrnberg. The area is rich in industrial and cultural heritage (salt mine, Celtic village, pilgrimage church) and represents an attractive natural environment. More information